Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-16 18:03 · flight n/a · 148 KB · folder: Political Files/2026/Non-Candidate Issue Ads/YES ON 6
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/16 17:03 CT · seen by Sentinel 10/16 19:25 CT · lead 2h 21m after · sponsor YES on 6
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/20/26-10/26/26 |
| Total (gross) | $46,450 · 26 spots · $1,787 a spot
The gross is what the advertiser is billed. $39,482 of it reaches the station; the remaining $6,968 (15%) is the agency's commission. |
| Order # | 4472184 |
| Posted | 10/16 17:03 CT |
| File | KMBC-Yes on Amendment 6 -4472184-Contract-R 2-10.16.26 (148 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 8 | 31% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 7 | 27% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 4 | 15% | 35-54 (40%) |
| Late news | 10–11 p.m. | 4 | 15% | 65+ (33%) |
| Early morning | 5–9 a.m. | 2 | 8% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 1 | 4% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file