
TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta, Google/YouTube). Nothing here is a projection.
| sponsor | side | about | TV planned | TV invoiced | FEC filed | digital (range) | media | latest |
|---|---|---|---|---|---|---|---|---|
Republican Governors Association23 stationsCox Manhattan, Cox Salina, Cox Topeka, Cox Wichita/Hutchinson/El Dorado, KAAS-TV, KAKE, KBSD-DT, KBSH-DT, KBSL-DT, KFJX, KLBY, KMBC-TV, KOAM-TV, KODE-TV, KSAS-TV, KSNC, KSNG, KSNT, KSNW, KTKA-TV, KUPK, KWCH-DT, WIBW-TV |
red | Cindy Holscher | $1,247,199 | $327,810 16 invoices |
— | $29,000–$40,000 4 ads |
CableGoogle/YouTubeTV covers 94% |
2026-10-19 |
Kansas Values Institute17 stationsKAKE, KBSD-DT, KBSH-DT, KBSL-DT, KCWE, KLBY, KMBC-TV, KSCW-DT, KSHB-TV, KSNC, KSNG, KSNT, KSNW, KTKA-TV, KUPK, KWCH-DT, WIBW-TV |
blue | $338,795 | $81,760 5 invoices |
— | — | TV covers 89% |
2026-10-19 | |
Ty Masterson17 stationsCox Manhattan, Cox Pittsburg/Coffeyville, Cox Topeka, Cox Wichita/Hutchinson/El Dorado, KAAS-TV, KBSD-DT, KBSH-DT, KBSL-DT, KSAS-TV, KSHB-TV, KSNC, KSNG, KSNT, KSNW, KTKA-TV, KWCH-DT, WIBW-TV |
red | Ty Masterson | $313,690 +1 unpriced |
— | — | — | CableTV covers 94% |
2026-10-19 |
Build American AI5 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSCW-DT, KWCH-DT |
red | — | $108,200 5 invoices |
— | $16,000–$22,099 3 ads |
Google/YouTubeMetaTV covers 43% |
2026-10-19 | |
| Americans for Prosperity | red | Cindy Holscher, Ty Masterson | — | — | — | $14,800–$18,191 9 ads |
Meta | 2026-10-15 |
Cindy Holscher10 stationsKAKE, KBSD-DT, KBSH-DT, KBSL-DT, KLBY, KSCW-DT, KSHB-TV, KUPK, KWCH-DT, WIBW-TV |
blue | Cindy Holscher | — | $78,215 8 invoices |
— | $12,400–$17,474 31 ads |
Google/YouTubeMetaTV covers 89% |
2026-10-18 |
| Masterson for Governor | red | Cindy Holscher, Ty Masterson | — | — | — | $13,200–$15,398 6 ads |
Google/YouTubeMeta | 2026-10-14 |
| Democratic Action, democraticgovernors.org | blue | — | — | — | $3,600–$6,281 19 ads |
Meta | 2026-10-17 | |
| Citizens for a Better Johnson County, Carri Person, Chair | unattributed | Cindy Holscher | — | — | — | $300–$399 1 ads |
Meta | 2026-10-17 |
| largest forward books | side | broadcast | cable | total ahead | undated orders | markets |
|---|---|---|---|---|---|---|
| Kansas Values Institute | blue | $1,643,840 | — | $1,643,840 | — | Kansas City, Topeka, Wichita-Hutchinson |
| Republican Governors Association | red | $1,177,795 | — | $1,177,795 | $336,167 | Joplin-Pittsburg, Kansas City, Topeka, Wichita-Hutchinson |
| Cindy Holscher | blue | $282,448 | — | $282,448 | $21,800 | Kansas City, Topeka, Wichita-Hutchinson |
| Ty Masterson | red | $220,723 | — | $220,723 | $20,658 | Topeka, Wichita-Hutchinson |
| Kansas Comeback PAC | red | — | — | — | $18,025 | Other, Topeka |
| Take Back Kansas Action | red | — | — | — | $11,361 | Topeka, Wichita-Hutchinson |
By market: Wichita-Hutchinson $1,878,820 · Kansas City $736,931 · Topeka $440,059 · Joplin-Pittsburg $268,995. Also on file: $408,011 in 38 priced orders filed since the primary with no flight dates read — real money that cannot be placed on a week (some may already have aired), shown per sponsor in the undated column and kept out of the bars. Only priced orders count; a scanned order the reader could not price adds nothing.
| candidate | race | raised | spent | cash on hand | through | itemized to date | last 30 days | latest gift |
|---|---|---|---|---|---|---|---|---|
| Cindy Holscher blue | Kansas Governor state | $412,630 | $527,588 | $64,934 | 2026-07-23 | $753,410 7755 gifts · 91% Kansas |
— | 2026-07-23 |
| Ty Masterson red | Kansas Governor state | $766,535 | $1,023,846 | $430,212 | 2026-07-23 read from a scan ⓘ |
$1,462,533 807 gifts · 83% Kansas |
— | 2026-07-23 |
Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.
| market | voters | files | $ floor | sponsors |
|---|---|---|---|---|
Wichita-Hutchinson15 stationsCox Salina, Cox Wichita/Hutchinson/El Dorado, KAAS-TV, KAKE, KBSD-DT, KBSH-DT, KBSL-DT, KLBY, KSAS-TV, KSCW-DT, KSNC, KSNG, KSNW, KUPK, KWCH-DT | 43% | 199 | $2,501,093 | Build American AI, Cindy Holscher, Kansas Values Institute |
Kansas City3 stationsKCWE, KMBC-TV, KSHB-TV | 34% | 11 | $451,925 | Cindy Holscher, Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
Topeka5 stationsCox Manhattan, Cox Topeka, KSNT, KTKA-TV, WIBW-TV | 12% | 29 | $445,781 | Cindy Holscher, Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
Joplin-Pittsburg4 stationsCox Pittsburg/Coffeyville, KFJX, KOAM-TV, KODE-TV | 5% | 7 | $222,585 | Republican Governors Association, Ty Masterson |
| station | files | $ floor | sponsors |
|---|---|---|---|
| KSNW Wichita | 18 | $538,090 | Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
| KSNC Great Bend | 18 | $538,090 | Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
| KSNG Garden City | 18 | $538,090 | Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
| KMBC-TV Kansas City | 6 | $445,925 | Kansas Values Institute, Republican Governors Association |
| KSNT Topeka | 7 | $226,290 | Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
| KOAM-TV Pittsburg | 3 | $167,900 | Republican Governors Association |
| KBSH-DT Hays | 12 | $108,625 | Build American AI, Cindy Holscher |
| KBSL-DT Goodland | 12 | $108,625 | Build American AI, Cindy Holscher |
| KWCH-DT Hutchinson/Wichita | 12 | $108,625 | Build American AI, Cindy Holscher |
| KTKA-TV Topeka | 6 | $104,500 | Kansas Values Institute, Republican Governors Association +1 moreTy Masterson |
| KSAS-TV Wichita | 15 | $88,465 | Republican Governors Association, Ty Masterson |
| KAAS-TV Salina | 15 | $88,465 | Republican Governors Association, Ty Masterson |
| advertiser | flight | type | station · market | race filed under | spots | GRP | planned · spent | invoiced |
|---|---|---|---|---|---|---|---|---|
| Ty Masterson | 2026-10-28 – 2026-11-03 | TV | KBSL-DT +2 (network) Wichita-Hutchinson | Kansas Governor | 33 | — | $37,375 | — |
| Ty Masterson | 2026-10-28 – 2026-11-03 | TV | WIBW-TV Topeka | Kansas Governor | 55 | — | $32,175 | — |
| Ty Masterson | 2026-10-28 – 2026-11-03 | TV | KSNT Topeka | Kansas Governor | 36 | — | $19,870 | — |
| Ty Masterson | 2026-10-28 – 2026-11-03 | TV | KTKA-TV Topeka | Kansas Governor | 38 | 42.0 | $9,880 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KOAM-TV Joplin-Pittsburg | Issue Ad - Anti Holscher Kansas Governor | 66 | — | $90,700 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 92 | — | $88,140 | — |
| Kansas Values Institute | 2026-10-27 – 2026-11-02 | TV | KMBC-TV Kansas City | Issue Ad - Anti Masterson Kansas Governor race estimated | 75 | — | $74,500 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 65 | — | $54,825 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KUPK +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 26 | — | $44,000 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KFJX Joplin-Pittsburg | Issue Ad - Anti Holscher Kansas Governor | 37 | — | $21,575 | — |
| Kansas Values Institute | 2026-10-27 – 2026-11-02 | TV | KSNT Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 49 | — | $21,255 | — |
| Republican Governors Association | 2026-10-27 – 2026-11-03 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 58 | — | $13,675 | — |
| Kansas Values Institute | 2026-10-27 – 2026-11-02 | TV | KTKA-TV Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 21 | — | $7,250 | — |
| Kansas Values Institute | 2026-10-27 – 2026-11-02 | TV | KCWE Kansas City | Issue Ad - Anti Masterson Kansas Governor race estimated | 3 | — | $3,000 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 50 | — | $87,850 | — |
| Republican Governors Association | 2026-10-20 – 2024-10-26 | TV | KSNT Topeka | Issue Ad - Anti Holscher Kansas Governor | 156 | — | $86,245 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KOAM-TV Joplin-Pittsburg | Issue Ad - Anti Holscher Kansas Governor | 68 | — | $77,200 | — |
| Kansas Values Institute | 2026-10-20 – 2026-10-26 | TV | KMBC-TV Kansas City | Issue Ad - Anti Masterson Kansas Governor race estimated | 44 | — | $64,350 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 40 | — | $43,870 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KTKA-TV Topeka | Issue Ad - Anti Holscher Kansas Governor | 81 | — | $38,360 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KUPK +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 18 | — | $32,750 | — |
| Kansas Values Institute | 2026-10-20 – 2026-10-26 | TV | KSNT Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 30 | — | $30,055 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 160 | — | $22,850 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 51 | — | $13,000 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KODE-TV Joplin-Pittsburg | Issue Ad - Anti Holscher Kansas Governor | 74 | — | $10,435 | — |
| Kansas Values Institute | 2026-10-20 – 2026-10-28 | TV | KTKA-TV Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 24 | — | $8,480 | — |
| Republican Governors Association | 2026-10-20 – 2026-10-26 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 20 | — | $5,875 | — |
| Kansas Values Institute | 2026-10-20 – 2026-10-26 | TV | KCWE Kansas City | Issue Ad - Anti Masterson Kansas Governor race estimated | 3 | — | $3,000 | — |
| Republican Governors Association | 2026-10-16 – 2026-10-26 | TV | KMBC-TV Kansas City | Issue Ad - Anti Holscher Kansas Governor | 91 | — | $103,675 | — |
| Ty Masterson | 2026-10-14 – 2026-10-27 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Kansas Governor | 74 | — | $71,250 | — |
| Ty Masterson | 2026-10-14 – 2026-10-27 | TV | WIBW-TV Topeka | Kansas Governor | 110 | — | $53,900 | — |
| Ty Masterson | 2026-10-14 – 2026-10-27 | TV | KSNG +3 (network) Wichita-Hutchinson | Kansas Governor | 54 | 102.7 | $46,180 | — |
| Ty Masterson | 2026-10-14 – 2026-10-27 | TV | KTKA-TV Topeka | Kansas Governor | 78 | — | $28,820 | — |
| Ty Masterson | 2026-10-14 – 2026-10-27 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Kansas Governor | 27 | — | $12,340 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KMBC-TV Kansas City | Issue Ad - Anti Holscher Kansas Governor | 94 | — | $108,475 | — |
| Kansas Values Institute | 2026-10-13 – 2026-10-19 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Masterson Kansas Governor | 79 | — | $67,280 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 55 | — | $52,600 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 57 | — | $30,530 | — |
| Kansas Values Institute | 2026-10-13 – 2026-10-19 | TV | KSNT Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 60 | — | $22,685 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KFJX Joplin-Pittsburg | Issue Ad - Anti Holscher Kansas Governor | 50 | — | $22,275 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 59 | — | $14,850 | — |
| Kansas Values Institute | 2026-10-13 – 2026-10-19 | TV | KTKA-TV Topeka | Issue Ad - Anti Masterson Kansas Governor race estimated | 36 | — | $11,710 | — |
| Republican Governors Association | 2026-10-13 – 2026-10-19 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 20 | — | $5,875 | — |
| Cindy Holscher | 2026-10-07 – 2026-10-13 | TV | KLBY +2 (network) Wichita-Hutchinson | Kansas Governor | 27 | — | — | $5,340 |
| Republican Governors Association | 2026-10-06 – 2026-10-12 | TV | KMBC-TV Kansas City | Issue Ad - Anti Holscher Kansas Governor | 85 | — | $94,925 | — |
| Republican Governors Association | 2026-10-06 – 2026-10-12 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 168 | — | $86,660 | — |
| Kansas Values Institute | 2026-10-06 – 2026-10-12 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Masterson Kansas Governor | 40 | — | $25,230 | — |
| Republican Governors Association | 2026-10-06 – 2026-10-12 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 57 | — | $22,210 | — |
| Kansas Values Institute | 2026-10-06 – 2026-10-12 | TV | KLBY +2 (network) Wichita-Hutchinson | Issue Ad - Anti Masterson Kansas Governor | 99 | — | — | $50,920 |
| Kansas Values Institute | 2026-10-06 – 2026-10-12 | TV | KLBY +1 (network) Wichita-Hutchinson | Issue Ad - Anti Masterson Kansas Governor | 67 | — | — | $30,840 |
| Republican Governors Association | 2026-10-06 – 2026-10-12 | TV | KLBY +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 55 | — | — | $65,310 |
| Republican Governors Association | 2026-10-06 – 2026-10-12 | TV | KLBY +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 18 | — | — | $13,100 |
| Republican Governors Association | 2026-09-29 – 2026-10-05 | TV | KSNG +2 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher (unconfirmed) Kansas Governor | 173 | — | $84,150 | — |
| Build American AI | 2026-09-10 – 2026-09-16 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Issue Ad Kansas Governor | 53 | — | — | $108,200 |
| Build American AI | 2026-09-10 – 2026-09-16 | TV | KSCW-DT Wichita-Hutchinson | Issue Ad Kansas Governor | 24 | — | — | $4,500 |
| Cindy Holscher | 2026-09-09 – 2026-09-15 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Kansas Governor | 39 | — | — | $14,800 |
| Cindy Holscher | 2026-09-09 – 2026-09-15 | TV | WIBW-TV Topeka | Kansas Governor | 37 | — | — | $13,675 |
| Republican Governors Association | 2026-09-08 – 2026-09-14 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher (unconfirmed) Kansas Governor | 82 | — | — | $77,350 |
| Republican Governors Association | 2026-09-08 – 2026-09-14 | TV | WIBW-TV Topeka | Issue Ad - Anti Holscher (unconfirmed) Kansas Governor | 129 | — | — | $124,400 |
| Republican Governors Association | 2026-09-01 – 2026-09-07 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher (unconfirmed) Kansas Governor | 80 | — | — | $74,750 |
| Republican Governors Association | 2026-09-01 – 2026-09-07 | TV | WIBW-TV Topeka | Issue Ad - Anti Holscher (unconfirmed) Kansas Governor | 129 | — | — | $125,000 |
| Republican Governors Association | no dates | Cable | Cox Wichita/Hutchinson/El Dorado +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 25 | — | $13,711 | — |
| Republican Governors Association | no dates | Cable | Cox Manhattan +3 (network) Topeka | Issue Ad - Anti Holscher Kansas Governor | 25 | — | $13,708 | — |
| Republican Governors Association | no dates | Cable | Cox Wichita/Hutchinson/El Dorado +1 (network) Wichita-Hutchinson | Issue Ad - Anti Holscher Kansas Governor | 25 | — | $13,640 | — |
| Ty Masterson | no dates | Cable | Cox Topeka Topeka | Kansas Governor | 1 | — | $1,500 | — |
| Ty Masterson | no dates | Cable | Cox Wichita/Hutchinson/El Dorado +1 (network) Wichita-Hutchinson | Kansas Governor | 1 | — | $400 | — |
| Total | — | — | — | — | ||||
+1 more document on file with no dollar figure (scanned or unread).
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.
⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)
| advertiser | side | Meta | Google/YouTube | total (floor) | in Kansas | impressions | ads | latest |
|---|---|---|---|---|---|---|---|---|
| Republican Governors Association | red | — | $40,000 | $40,000 | $40,000 | 1,930,000 | 4 | 2026-10-16 |
| Build American AI | red | $99 | $22,000 | $22,099 | $22,001 | 325,999 | 3 | 2026-10-19 |
| Americans for Prosperity | red | $18,191 | — | $18,191 | $18,191 | 896,991 | 9 | 2026-10-15 |
| Cindy Holscher | unattributed | $6,374 | $11,100 | $17,474 | $17,257 | 1,047,974 | 31 | 2026-10-18 |
| Masterson for Governor | red | $6,498 | $8,900 | $15,398 | $15,398 | 1,159,998 | 6 | 2026-10-14 |
| Democratic Action, democraticgovernors.org | blue | $6,281 | — | $6,281 | $361 6% here | 63,281 | 19 | 2026-10-17 |
| Citizens for a Better Johnson County, Carri Person, Chair | unattributed | $399 | — | $399 | $299 | 59,999 | 1 | 2026-10-17 |
| Total (floor) | $37,842 | $82,000 | $119,842 | $113,507 | 5,484,242 | |||
Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.
| advertiser | platform | spend (range) | impressions | targeting / delivery | seen | ad |
|---|---|---|---|---|---|---|
| Republican Governors Association RGA RIGHT DIRECTION PAC |
Google/YouTube | $15,000–$20,000 | 1,250,000–1,500,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Build American AI BUILDING THE FUTURE |
Google/YouTube | $10,000–$15,000 | 175,000–200,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Republican Governors Association RGA RIGHT DIRECTION PAC |
Google/YouTube | $10,000–$15,000 | 250,000–300,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Build American AI BUILDING THE FUTURE |
Google/YouTube | $6,000–$7,000 | 100,000–125,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $6,000–$6,999 | 300,000–349,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Masterson for Governor TY MASTERSON FOR GOVERNOR |
Google/YouTube | $4,500–$5,000 | 250,000–300,000 | targets: Kansas City, MO,United States | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher |
Google/YouTube | $4,500–$5,000 | 175,000–200,000 | targets: 66048,Kansas,United States, 66049,Kansas,United States, 66061,Kansas,United States, 66062,Kansas,United States, 66207,Kansas,United States, 66208,Kansas,United States, 66209,Kansas,United States, 66212,Kansas,United Stat | 2026-10-16 | open ↗ |
| Masterson for Governor Ty Masterson |
Meta | $3,000–$3,499 | 350,000–399,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $3,000–$3,499 | 175,000–199,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Masterson for Governor TY MASTERSON FOR GOVERNOR |
Google/YouTube | $2,500–$3,000 | 70,000–80,000 | targets: Kansas City, MO,United States | 2026-10-14 | open ↗ |
| Masterson for Governor Ty Masterson |
Meta | $2,500–$2,999 | 300,000–349,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher |
Google/YouTube | $2,000–$2,500 | 90,000–100,000 | targets: 66048,Kansas,United States, 66049,Kansas,United States, 66061,Kansas,United States, 66062,Kansas,United States, 66207,Kansas,United States, 66208,Kansas,United States, 66209,Kansas,United States, 66212,Kansas,United Stat | 2026-10-15 | open ↗ |
| Republican Governors Association RGA RIGHT DIRECTION PAC |
Google/YouTube | $2,000–$2,500 | 60,000–70,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Republican Governors Association RGA RIGHT DIRECTION PAC |
Google/YouTube | $2,000–$2,500 | 50,000–60,000 | targets: Kansas,United States | 2026-10-16 | open ↗ |
| Cindy Holscher Cindy Holscher |
Google/YouTube | $1,500–$2,000 | 45,000–50,000 | targets: 66048,Kansas,United States, 66049,Kansas,United States, 66061,Kansas,United States, 66062,Kansas,United States, 66207,Kansas,United States, 66208,Kansas,United States, 66209,Kansas,United States, 66212,Kansas,United Stat | 2026-10-14 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $1,500–$1,999 | 50,000–59,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $1,500–$1,999 | 90,000–99,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | $1,000–$1,499 | 200,000–249,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | $1,000–$1,499 | 125,000–149,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $1,000–$1,499 | 50,000–59,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $1,000–$1,499 | 10,000–14,999 | Kansas delivery 1% | 2026-10-15 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $1,000–$1,499 | 10,000–14,999 | Kansas delivery 1% | 2026-10-15 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $900–$999 | 45,000–49,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Cindy Holscher Cindy Holscher |
Google/YouTube | $800–$900 | 30,000–35,000 | targets: 66048,Kansas,United States, 66049,Kansas,United States, 66061,Kansas,United States, 66062,Kansas,United States, 66207,Kansas,United States, 66208,Kansas,United States, 66209,Kansas,United States, 66212,Kansas,United Stat | 2026-10-16 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $800–$899 | 8,000–8,999 | Kansas delivery 1% | 2026-10-15 | open ↗ |
| Cindy Holscher Cindy Holscher |
Google/YouTube | $600–$700 | 20,000–25,000 | targets: 66048,Kansas,United States, 66049,Kansas,United States, 66061,Kansas,United States, 66062,Kansas,United States, 66207,Kansas,United States, 66208,Kansas,United States, 66209,Kansas,United States, 66212,Kansas,United Stat | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | $500–$599 | 50,000–59,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | $500–$599 | 100,000–124,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $500–$599 | 45,000–49,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Masterson for Governor TY MASTERSON FOR GOVERNOR |
Google/YouTube | $400–$500 | 10,000–15,000 | targets: Kansas City, MO,United States | 2026-10-14 | open ↗ |
| Masterson for Governor TY MASTERSON FOR GOVERNOR |
Google/YouTube | $300–$400 | 10,000–15,000 | targets: Kansas City, MO,United States | 2026-10-14 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $300–$399 | 2,000–2,999 | Kansas delivery 1% | 2026-10-14 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $300–$399 | 15,000–19,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Citizens for a Better Johnson County, Carri Person, Chair Citizens for a Better Johnson County |
Meta | $300–$399 | 50,000–59,999 | Kansas delivery 75% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $300–$399 | 4,000–4,999 | Kansas delivery 1% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $100–$199 | 1,000–1,999 | Kansas delivery 2% | 2026-10-15 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | $100–$199 | 2,000–2,999 | Kansas delivery 1% | 2026-10-15 | open ↗ |
| Americans for Prosperity Americans for Prosperity-Kansas |
Meta | $100–$199 | 6,000–6,999 | Kansas delivery 100% | 2026-10-15 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | up to $99 | 3,000–3,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | up to $99 | 3,000–3,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Cindy Holscher Cindy Holscher for KS Governor |
Meta | up to $99 | 7,000–7,999 | Kansas delivery 100% | 2026-10-14 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 2% | 2026-10-14 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 1% | 2026-10-14 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 1% | 2026-10-15 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 0% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 1% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 0–99 | not reported | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 0–99 | not reported | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 0–99 | not reported | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 2% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 2% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 1% | 2026-10-17 | open ↗ |
| Democratic Action, democraticgovernors.org Democratic Governors Association (DGA) |
Meta | up to $99 | 100–999 | Kansas delivery 1% | 2026-10-17 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 2,000–2,999 | Kansas delivery 90% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 3,000–3,999 | Kansas delivery 89% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 84% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 88% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 89% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 2,000–2,999 | Kansas delivery 88% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 86% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 85% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 89% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 88% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 2,000–2,999 | Kansas delivery 91% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 91% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 1,000–1,999 | Kansas delivery 87% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 2,000–2,999 | Kansas delivery 89% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 84% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 91% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 86% | 2026-10-18 | open ↗ |
| Cindy Holscher Cindy Holscher for Kansas |
Meta | up to $99 | 100–999 | Kansas delivery 86% | 2026-10-18 | open ↗ |
| Build American AI Build American AI |
Meta | up to $99 | 100–999 | Kansas delivery 1% | 2026-10-19 | open ↗ |
| committee | side | connected TV | other digital | all media paid | on file | unexplained | largest payees |
|---|---|---|---|---|---|---|---|
| Americans For Prosperity Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
red | — | $1,446,742 | $1,446,742 | $438,462 | $1,008,280 paid for media that no station file or ad library shows |
IN PURSUIT OF LLC $750,000 (digital ad placement vicki schmidt (gov) oppose) · IN PURSUIT OF LLC $675,000 (digital ad placement ty masterson (gov) support) · TARGETED VICTORY $6,192 (digital ad production ty masterson (gov) support) · IN PURSUIT OF LLC $4,000 (digital ad placement ty masterson (gov) support) |
| School Freedom Fund Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
red | — | $500,000 | $1,279,652 | $272,000 | $1,007,652 paid for media that no station file or ad library shows |
SFF Buying LLC $779,652 (tv advertising schmidt, governor oppose) · Google $265,000 (digital advertising schmidt, governor oppose) · The Trade Desk $207,000 (digital advertising schmidt, governor oppose) · Fox Television Stations LLC $28,000 (digital advertising schmidt, governor oppose) |
| Cindy Holscher Kansas Governor Kansas candidate report (Schedule C) · report ↗ none of it paid since the primary |
blue | — | $25,932 | $187,432 | $1,094,744 | −$907,312 orders on file not yet paid or not yet reported |
Novel Messaging $85,000 (radio/tv advertising) · Novel Messaging $76,500 (radio/tv advertising) · Propulsion Strategies $25,500 (electronic/website advertising digital advertising) · Buffer.com $72 (miscellaneous social media management) |
| Ty Masterson Kansas Governor Kansas candidate report (Schedule C) · report ↗ none of it paid since the primary |
red | — | $2,123 | $815,109 | $810,695 | $4,414 paid for media that no station file or ad library shows |
BrabenderCox $383,787 (radio/tv media placement) · BrabenderCox $208,802 (radio/tv media placement) · BrabenderCox $200,000 (radio/tv media placement) · MSC $6,906 (radio/tv radio ad buy) |
| American Mission Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
unattributed | — | — | $760,888 | — | $760,888 no orders or library ads on file under this name |
SUMMIT RIDGE MEDIA GROUP LLC $760,888 (media placement / p2p messaging ty masterson, governor support) |
| Defend US PAC Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
unattributed | — | — | $600,000 | — | $600,000 no orders or library ads on file under this name |
Vaulter LLC $600,000 (television advertising supporting vicki schmidt and opposing ty masterson for go) |
| American Future Fund Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
unattributed | — | — | $526,552 | — | $526,552 no orders or library ads on file under this name |
Full Reach Media Group, LLC $526,552 (tv advertising vicki schmidt, governor oppose) |
| Kansas Comeback PAC Kansas Governor Kansas independent-expenditure statement · statement ↗ none of it paid since the primary |
red | — | — | $511,403 | $224,800 | $286,603 paid for media that no station file or ad library shows |
OnMessage Inc. $359,633 (media placement ty masterson, governor oppose) · OnMessage Inc., 815 Slaters Lane, Alexandria, VA 22314 $138,270 (media placement ty masterson, governor oppose) · OnMessage Inc. $8,500 (media placement ty masterson, governor oppose) · OnMessage Inc. $5,000 (media placement ty masterson, governor oppose) |
No public archive shows connected-TV spending, so this card reads it from the payments side. Every candidate committee in a federal race and every sponsor in the station files or ad libraries that is a federal committee (a federal super PAC in a state race included) is read. A payment counts as connected TV when it goes to a streaming seller or its purpose line says CTV, OTT or streaming, even when paid to a media-buying firm. Unexplained is what a committee paid for media minus its station orders and library digital on file: money that bought something no public record shows — connected TV, programmatic, mail or production. A negative figure means orders are on file that the committee has not yet paid or reported. Federal reports lag (quarterly filers report up to 15 days after the quarter ends). Kansas committees — the statewide candidates and outside groups in state races — come from their Kansas Public Disclosure Commission filings: the candidates' itemized expenditures (Schedule C) and outside groups' Statements of Independent Expenditures (scanned; read by a model, check the statement before quoting a figure). Kansas reports come three times a cycle; the next covers July 24 – Oct. 22 and is due Oct. 26. A payment is not the same as ad spend — a media firm's line can bundle production and fees.