Free State ResearchTracker
All advertisers · DraftKings
The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending
What is running now, what ran in the last 7 days and what is booked ahead. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.
snap 10 ads and contracts ↗ · export ↗
Planned by race: Issue Ad $12,232
| flight | type | station · market | race filed under | spots | GRP | planned · spent | invoiced |
|---|---|---|---|---|---|---|---|
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 939,865 impr | Issue Ad | — | — | up to $6,559 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 109,906 impr | Issue Ad | — | — | up to $1,078 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 117,956 impr | Issue Ad | — | — | up to $949 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 146,435 impr | Issue Ad | — | — | up to $893 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 97,385 impr | Issue Ad | — | — | up to $783 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 90,005 impr | Issue Ad | — | — | up to $755 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 78,196 impr | Issue Ad | — | — | up to $624 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 44,621 impr | Issue Ad | — | — | up to $346 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 16,211 impr | Issue Ad | — | — | up to $135 spent so far | n/a |
| 2026/10/12 | Snapchat | DraftKings regions Alabama,Alaska,California,Colorado,Delaware,Washington,Florida,Georgia · 13,063 impr | Issue Ad | — | — | up to $110 spent so far | n/a |
| Total | — | — | — | — | |||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital (Snapchat): spend is the platform's own range — the high end is the floor the app counts, and it is added into the planned total; impressions and the geography each ad targeted or delivered to stand in for a station. Digital is Kansas-level (no media-market split) and carries no spots, GRP or invoice. The flight dates tell you which fight a buy was really for.
All of this advertiser's measured money is digital ($12,232); 57% of that audience is under 35 and 11% is 55 or older.
No broadcast flight here carries a readable schedule, so the figures above are the digital buying alone. Digital is Meta’s own reported delivery where the ad carries it (0% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The method and its sources ↗
Nothing beyond the filings yet.
Pickup since first seen: 0 news/social items · see them →
| sev | item | posted |
|---|---|---|
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/13 17:31 CT 32h 52m after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/16 22:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/16 22:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |
| LOW | Ad Snapchat ad: DraftKings (2026/10/12 to ) snap by DraftKings |
runs 10/12 (open) posted 10/12 08:39 CT seen 10/17 00:28 CT 4d after |