Free State ResearchTracker
The markets give blue 0% (0 in 7 days): Kalshi 0 (thin). How they moved →
The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending
| advertiser | side | TV/cable/radio | digital | FEC | buys | creatives | where the spots run | last seen |
|---|---|---|---|---|---|---|---|---|
| Proctor for Kansas | red | — | $28,500 | — | 4 | 2 | no readable schedule yet | 2026-10-15 |
| Derek Schmidt | red | — | $99 | — | 1 | 1 | no readable schedule yet | 2026-10-18 |
| Kansas Republican Party · watched, nothing on file yet | red | — | — | — | — | — | — | — |
| Pat Proctor | red | — | — | — | — | 21 | — | 2026-10-13 |
| Republican State Leadership Committee · watched, nothing on file yet | red | — | — | — | — | — | — | — |
| Jennifer Day | blue | $45,880 | — | — | 10 | 1 | 61% of the audience these spots reach is 55 or older (36% is 65+); early morning carries the most spots (59%); the mix skews women (56%). | 2026-10-19 |
| Kansas Democratic Party Issue Ad - Anti Masterson / Pro Holscher / Pro Mann (unconfirmed) | blue | — | $9,199 | — | 4 | 7 +1 asks | no readable schedule yet | 2026-10-18 |
| Jen Day for Kansas | unattributed | — | $16,599 | — | 3 | 4 +4 asks | no readable schedule yet | 2026-10-13 |
| Alliance for Consumers Action | unattributed | — | — | — | — | 1 | — | 2026-04-07 |
| Stand Up Blue Valley | unattributed | — | — | — | — | 1 | — | 2026-10-08 |
| Women For Kansas | unattributed | — | — | — | — | 1 | — | 2026-09-15 |
Click an advertiser for everything on file about it: every buy, every creative, who funds it, and where its spots run. Dollar figures are floors, de-duped the same way as the buys table below, so the two agree.
| group | stations & platforms | reported to FEC | media |
|---|---|---|---|
| Proctor for Kansas | $28,500 | — | Google/YouTube |
| Derek Schmidt | $99 | — | Meta |
| group | stations & platforms | reported to FEC | media |
|---|---|---|---|
| Kansas Democratic Party | $14,690 | — | Google/YouTube, Meta |
Raised, spent and cash on hand are from each candidate's latest report, so they lag. Each outside group shows two reads of its money side by side: what the stations' public files and the ad platforms show, and what the group itself reported to the FEC. The FEC figure is often higher, because it includes money paid ahead for later weeks and media no public file shows, such as streaming. The side's total counts each group once, at the larger of the two. An outside group is counted for the side it helps, whether its ads praise one candidate or attack the other.
| first booked | has run | still to run | cancelled | moved | |
|---|---|---|---|---|---|
| red | — | — | — | — | 0 |
| blue | $45,880 | $33,795 | $12,085 | — | 0 |
| Thursday, October 22, 2026 | finance Kansas candidates: pre-general report closes (covers 7/24-10/22) |
| Monday, October 26, 2026 | finance Kansas candidates: pre-general receipts and expenditures report due Same date applies to PACs and party committees. |
| Tuesday, October 27, 2026 | deadline Last day to apply for an advance mail ballot Kansas County source, not SOS. Riley County also lists 10/27 (rileycountyks.gov/128/Elections). |
| Tuesday, October 27, 2026 | election In-person advance voting must begin in all counties Kansas Many counties start earlier. |
| Thursday, October 29, 2026 | finance Kansas candidates: last-minute contributions of $300 or more report due (covers 10/23-10/28) |
| Thursday, October 29, 2026 | finance Kansas PACs and party committees: daily last-minute contribution and independent expenditure (over $300) reports, through 11/02 10/29 covers 10/23-10/28; then one day each through 11/02. |
| Tuesday, November 3, 2026 7 a.m.-7 p.m. | election General Election Day Kansas Poll hours from Riley County (rileycountyks.gov/128/Elections). |
| Friday, November 6, 2026 close of business | deadline Mail ballots postmarked by Election Day must arrive (court-ordered grace period) Kansas county election offices Douglas County District Court injunction (7/16/2026) blocks the 2025 law requiring receipt by 7 p.m. Election Day. Court of Appeals and Kansas Supreme Court declined to stay it (Kansas Reflector 7/16 and 7/31; KWCH 7/28). Appeal pending; could change. |
| Monday, November 9, 2026 8-10 a.m. | election County canvass (default date; counties may move it up to 13 days after the election, i.e. 11/16) Kansas counties Statute: Monday next following a Tuesday election, 8-10 a.m., or any business day not later than 13 days after. Individual county dates vary. |
| Tuesday, December 1, 2026 | election Last day for State Board of Canvassers to certify official results Kansas Outside the 9/28-11/30 window. SOS lists a last-day deadline, not a scheduled meeting date. |
| Sunday, January 10, 2027 | finance Kansas candidates: January report due (covers 10/23/2026-12/31/2026) |
| Wednesday, October 14, 2026 | election First day of advance voting; advance mail ballots transmitted Advance in-person start varies by county (Shawnee 10/19, Wyandotte 10/17). |
| Tuesday, October 13, 2026 | deadline Voter registration deadline (also address/name-change updates) 5 p.m. time is from Shawnee County (snco.gov/election/vote/), not SOS. |
All of this advertiser's measured money is digital ($28,599); 33% of that audience is under 35 and 33% is 55 or older.
No broadcast flight here carries a readable schedule, so the figures above are the digital buying alone. Digital is Meta’s own reported delivery where the ad carries it (0% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The method and its sources ↗
Across the $18,899 of buying the desk can read, 48% of the audience is 55 or older and 22% is under 35. On the broadcast money alone (51% of it) 61% is 55 or older; the $9,199 on Google/YouTube and Meta pulls the other way, 33% of it under 35.
| where the money is | planned | share | 18-34 | 55+ | how that audience is known |
|---|---|---|---|---|---|
| TV, cable & radio | $9,700 | 51% | 12% | 61% | modeled from the daypart each spot runs in |
| Google/YouTube | $9,100 | 48% | 33% | 33% | modeled · 471,000 impressions reported |
| Meta | $99 | 1% | 1% | 88% | as delivered · 3,999 impressions reported |
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 16 | 59% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 5 | 19% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 4 | 15% | 65+ (33%) |
| Prime access | 7–8 p.m. | 2 | 7% | 65+ (32%) |
From 2 flights with a readable schedule ($9,700 planned); 8 more flights on file with no readable schedule, left out of the shares. Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. Digital is Meta’s own reported delivery where the ad carries it (1% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The method and its sources ↗
Every advertiser → · Every buyer and market → · Flights → · This week's calendar → · Buyers who have gone quiet →
| sev | sponsor & item | posted |
|---|---|---|
| LOW | Ad Jennifer Day · 8 TV files at KAKE, KLBY, KSNT, KTKA-TV, KUPK $12,085 KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) Kansas Secretary of Statere Jennifer Dayblue |
runs 10/20–10/28 posted 10/19 10:23 CT latest item → |
| HIGH | Ad Derek Schmidt · 1 Meta ad $99 Meta ad by Derek Schmidt: I’m proud to be the only candidate in our 2nd congressional district endorsed by Kansas Farm B Kansas Secretary of Statere Jennifer Dayred |
runs 10/18 posted 10/17 19:00 CT latest item → |
| LOW | Ad Jennifer Day · 1 TV file at KSNG KSNG (Garden City): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-13 – 2026-10-19) [form] Kansas Secretary of Statere Jennifer Dayblue |
runs 10/13–10/19 posted 10/16 13:52 CT latest item → |
| LOW | Ad Jennifer Day · 2 TV files at KSNC, KSNW $5,950 KSNC (Great Bend): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-13 – 2026-10-19) [form] Kansas Secretary of Statere Jennifer Dayblue |
runs 10/13–10/19 posted 10/15 13:31 CT latest item → |
| MED | Ad Proctor for Kansas · 1 Google ad $2,000 Google/YouTube video ad by PROCTOR FOR KANSAS (2026-10-15) Kansas Secretary of Statere Pat Proctorred |
runs 10/15–10/18 posted 10/14 19:00 CT latest item → |
| MED | Ad Pat Proctor · 1 video YouTube: Pat Proctor TV Ad #1 Kansas Secretary of State Oct 10 Kansas Secretary of Statere Pat Proctorred |
posted 10/13 14:03 CT latest item → |
| HIGH | Ad Jennifer Day · 1 video YouTube: Jennifer Day TV Ad #1 Kansas Secretary of State Oct 10 Kansas Secretary of Statere Jennifer Dayblue |
posted 10/13 14:01 CT latest item → |
| LOW | Ad Jennifer Day · 6 TV files at KBSD-DT, KBSH-DT, KBSL-DT, KSCW-DT, KWCH-DT, WIBW-TV $17,825 KSCW-DT (Wichita): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) Kansas Secretary of Statere Jennifer Dayblue |
runs 10/13–10/19 posted 10/13 10:50 CT latest item → |
| LOW | Ad Kansas Democratic Party · 2 Google ads $2,100 Google/YouTube video ad by KANSAS DEMOCRATIC PARTY- FEDERAL (2026-10-13) Kansas Secretary of Stateblue |
runs 10/13–10/18 posted 10/12 19:00 CT latest item → |
| LOW | Ad Jen Day for Kansas · 1 Google ad $1,500 Google/YouTube text ad by Jen Day for Kansas (2026-10-13) Kansas Secretary of Statere Jennifer Dayunattributed |
runs 10/13–10/19 posted 10/12 19:00 CT latest item → |
| LOW | Ad Jennifer Day · 8 TV files at KAKE, KLBY, KSNT, KTKA-TV, KUPK $10,020 KTKA-TV (Topeka): JENNIFER DAY FOR SECRETARY OF STATE - Jennifer Day (2026-10-13 – 2026-10-19) Kansas Secretary of Statere Jennifer Dayblue |
runs 10/13–10/19 posted 10/12 16:04 CT latest item → |
| LOW | Ad Jen Day for Kansas · 1 Meta ad $14,999 Meta ad by Jennifer Day for Kansas: Kansas Secretary of Statere Jennifer Dayunattributed |
runs 10/12 posted 10/11 19:00 CT latest item → |
| LOW | Ad Jen Day for Kansas · 1 Google ad $100 Google/YouTube video ad by Jen Day for Kansas (2026-10-12) Kansas Secretary of Statere Jennifer Dayunattributed |
runs 10/12–10/19 posted 10/11 19:00 CT latest item → |
| MED | Ad Kansas Democratic Party · 5 Meta ads $495 Meta ad by Kansas Democratic Party: Kansas is officially in play Kansas Secretary of Stateblue |
runs 10/09–10/13 posted 10/08 19:00 CT latest item → |
| MED | Ad Stand Up Blue Valley · 1 Meta ad $299 Meta ad by Stand Up Blue Valley: www.fb.com Kansas Secretary of Statere Pat Proctorunattributed |
runs 10/08 posted 10/07 19:00 CT latest item → |
| MED | Ad Kansas Democratic Party · 1 Meta ad $99 Meta ad by Kansas Democratic Party: Kansas is officially in play Kansas Secretary of Stateblue |
runs 10/07–10/09 posted 10/06 19:00 CT latest item → |
| LOW | Ad Kansas Democratic Party · 1 Google ad $7,000 Google/YouTube video ad by KANSAS DEMOCRATIC PARTY- FEDERAL (2026-10-07) Kansas Secretary of Stateblue |
runs 10/07–10/19 posted 10/06 19:00 CT latest item → |
| MED | Ad Kansas Democratic Party · 2 Meta ads $198 Meta ad by Kansas Democratic Party: Kansas Together - Winnable Kansas Secretary of Stateblue |
runs 10/03–10/09 posted 10/02 19:00 CT latest item → |
| MED | Ad Proctor for Kansas · 1 Google ad $15,000 Google/YouTube video ad by PROCTOR FOR KANSAS (2026-10-01) Kansas Secretary of Statere Pat Proctorred |
runs 10/01–10/16 posted 09/30 19:00 CT latest item → |
| LOW | Ad Kansas Democratic Party · 1 Google ad $4,500 Google/YouTube video ad by KANSAS DEMOCRATIC PARTY- FEDERAL (2026-09-29) Kansas Secretary of Stateblue |
runs 09/29–10/07 posted 09/28 19:00 CT latest item → |
| sev | source & item | posted |
|---|---|---|
| HIGH | News Pat Proctor · 1 story ssj: Proctor runs into questions about wage-and-hour violations at restaurants Kansas Secretary of Statere Pat Proctorunattributed |
posted 10/08 10:55 CT latest item → |
| HIGH | News Kansas Republican Party · 2 storys reflector: Kansas GOP candidate for secretary of state fined $93,000 for breaking federal labor law Kansas Secretary of Statere Pat Proctorred |
posted 10/08 09:28 CT latest item → |
| HIGH | News Kansas Republican Party · 1 story inkl: Kansas GOP Senator Who Sued 700+ Patients Over Medical Debt Faces Voter Fury as Race Hits Toss-Up - inkl Kansas Secretary of Statered |
posted 10/07 02:38 CT latest item → |
| HIGH | News Kansas Republican Party · 2 storys Bing News: GOP Super PAC Pulls N.C. Senate Ads, Starts Anew in Kansas Kansas Secretary of Statered |
posted 10/02 05:37 CT latest item → |
| sev | source & item | posted |
|---|---|---|
| MED | Intel Jennifer Day · 3 attention signals Trending on Google in Kansas: 'thanksgiving day snow rain forecast 2026' (100+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/17 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'ku basketball game today' (1000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/16 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'thursday night football tonight' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/15 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'indigenous peoples day' (500+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/12 19:00 CT latest item → |
| MED | Intel Jennifer Day · 3 attention signals Trending on Google in Kansas: 'columbus day' (100+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/11 19:00 CT latest item → |
| MED | Intel Jennifer Day · 5 attention signals Trending on Google in Kansas: 'weather forecast today' (5000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/10 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'spider man brand new day' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/09 19:00 CT latest item → |
| MED | Intel Jennifer Day · 3 attention signals Trending on Google in Kansas: 'travis kelce birthday chiefs win' (1000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/07 19:00 CT latest item → |
| MED | Intel Jennifer Day · 3 attention signals Trending on Google in Kansas: 'weather today' (100+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/06 19:00 CT latest item → |
| MED | Intel Jennifer Day · 2 attention signals Trending on Google in Kansas: 'monday night football' (2000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/05 19:00 CT latest item → |
| MED | Intel Jennifer Day · 2 attention signals Trending on Google in Kansas: 'chiefs score today' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/04 19:00 CT latest item → |
| MED | Intel Jennifer Day · 2 attention signals Trending on Google in Kansas: 'chiefs game today' (100+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 10/03 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'today' (1000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/28 19:00 CT latest item → |
| MED | Intel Jennifer Day · 5 attention signals Trending on Google in Kansas: 'mortgage rates today' (500+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/27 19:00 CT latest item → |
| MED | Intel Jennifer Day · 5 attention signals Trending on Google in Kansas: 'mortgage rates today' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/26 19:00 CT latest item → |
| HIGH | Intel Kansas Republican Party · 1 report row Meta report: Kansas Republican Party spent 5785 (? ads) - 20260926-232754-FacebookAdLibraryReport_2026-09-23_US_last_90_ Kansas Secretary of Statered |
posted 09/26 18:30 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'weather today' (5000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/25 19:00 CT latest item → |
| MED | Intel Jennifer Day · 2 attention signals Trending on Google in Kansas: 'thursday night football schedule' (100+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/24 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'thursday night football' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/23 19:00 CT latest item → |
| MED | Intel Jennifer Day · 1 attention signal Trending on Google in Kansas: 'monday night football' (500+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/21 19:00 CT latest item → |
| MED | Intel Jennifer Day · 4 attention signals Trending on Google in Kansas: 'stock market today' (2000+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/20 19:00 CT latest item → |
| MED | Intel Jennifer Day · 4 attention signals Trending on Google in Kansas: 'mortgage rates today' (200+ searches) Kansas Secretary of Statere Jennifer Dayblue |
posted 09/19 19:00 CT latest item → |
Sentinel reads this library through Meta's API and the ads are already counted on the Spend page and in every advertiser's tile. These links are the same library by hand, for when you want to see an ad in its own setting: each opens Facebook's public Ad Library filtered to political and issue ads in the U.S., newest first.
| Jennifer Day blue | ads naming them ↗ |
| Pat Proctor red | ads naming them ↗ |
| Kansas Democratic Party blue | ads by or naming them ↗ |
| Kansas Republican Party red | ads by or naming them ↗ |
| Republican State Leadership Committee red | ads by or naming them ↗ |
| Kansas spend by advertiser | Ad Library Report ↗ (set region to Kansas, last 7 days; download the CSV into the reports folder to ingest) |
| advertiser | flight | type | station · market | race filed under | spots | GRP | planned · spent | invoiced |
|---|---|---|---|---|---|---|---|---|
| Jennifer Day | 2026-10-20 – 2026-10-26 | TV | KLBY +2 (network) Wichita-Hutchinson | Kansas Secretary of State | 17 | — | $5,600 | — |
| Jennifer Day | 2026-10-20 – 2026-10-28 | TV | KSNT Topeka | Kansas Secretary of State | 13 | — | $3,270 | — |
| Jennifer Day | 2026-10-20 – 2026-10-26 | TV | KTKA-TV Topeka | Kansas Secretary of State | 14 | — | $3,215 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Kansas Secretary of State | 16 | — | $10,375 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | WIBW-TV Topeka | Kansas Secretary of State | 17 | — | $6,700 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KSNW Wichita-Hutchinson | Kansas Secretary of State | 7 | — | $5,950 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KUPK +2 (network) Wichita-Hutchinson | Kansas Secretary of State | 10 | — | $4,100 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KTKA-TV Topeka | Kansas Secretary of State | 14 | — | $3,215 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KSNT Topeka | Kansas Secretary of State | 12 | — | $2,705 | — |
| Jennifer Day | 2026-10-13 – 2026-10-19 | TV | KSCW-DT Wichita-Hutchinson | Kansas Secretary of State | 6 | — | $750 | — |
| Total | — | — | — | — | ||||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.
| domain | registered | site |
|---|---|---|
| realproctor.com Pat Proctor · red · BigRock Solutions Ltd | 2026-07-16 | 200 RealProctor - |
| proctorwatch.com Pat Proctor · unattributed · Cloudflare, Inc. | 2025-11-19 | 200 ProctorWatch - Professional Exam Proctoring Services in Houston, TX |
| jenniferday.net Jennifer Day · blue · NameCheap, Inc. | 2025-09-12 | 200 |
| jenniferday.org Jennifer Day · blue · NameCheap, Inc. | 2025-09-12 | 200 |
| proctorreport.com Pat Proctor · red · GoDaddy.com, LLC | 2023-09-20 | 403 Just a moment... |
| theproctor.net Pat Proctor · red · Amazon Registrar, Inc. | 2018-10-08 | 403 403 Forbidden |
| patproctor.com Pat Proctor · red · Tucows Domains Inc. | 2014-02-02 | 200 Factory Operations Platform |
| theproctor.com Pat Proctor · red · 123-Reg Limited | 2005-07-19 | — |
| jenniferday.com Jennifer Day · blue · GoDaddy.com, LLC | 2002-03-23 | 200 Dallas, TX Real Estate | Jennifer Day |
| proctor.com Pat Proctor · red · GoDaddy.com, LLC | 1997-05-06 | — |
| proctor.net Pat Proctor · red · Tucows Domains Inc. | 1996-11-20 | 200 Your Name as Your Email | Hover Realnames |
| proctor.org Pat Proctor · red · GoDaddy.com, LLC | 1996-02-07 | 200 Carle Health | Your care starts here. |