Free State ResearchTracker
All advertisers · Kansas Secretary of State · Jennifer Day
The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending
What is running now, what ran in the last 7 days and what is booked ahead — 2 earlier buys left out until you include earlier spending above. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.
fcc 45youtube 2radio 4 ads and contracts ↗ · export ↗
Planned by race: Kansas Secretary of State $86,506
| flight | type | station · market | race filed under | spots | GRP | planned · spent | invoiced |
|---|---|---|---|---|---|---|---|
| 2026-10-20 – 2026-10-26 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Kansas Secretary of State | 16 | — | $12,100 | — |
| 2026-10-20 – 2026-10-26 | TV | WIBW-TV Topeka | Kansas Secretary of State | 17 | — | $10,750 | — |
| 2026-10-20 – 2026-10-26 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Kansas Secretary of State | 16 | — | $7,925 | — |
| 2026-10-20 – 2026-10-26 | TV | KLBY +2 (network) Wichita-Hutchinson | Kansas Secretary of State | 17 | — | $5,600 | — |
| 2026-10-20 – 2026-10-28 | TV | KSNT Topeka | Kansas Secretary of State | 13 | — | $3,270 | — |
| 2026-10-20 – 2026-10-26 | TV | KTKA-TV Topeka | Kansas Secretary of State | 14 | — | $3,215 | — |
| 2026-10-20 – 2026-10-26 | TV | KSCW-DT Wichita-Hutchinson | Kansas Secretary of State | 5 | — | $650 | — |
| 2026-10-13 – 2026-10-19 | TV | KBSL-DT +3 (network) Wichita-Hutchinson | Kansas Secretary of State | 16 | — | $10,375 | — |
| 2026-10-13 – 2026-10-19 | TV | WIBW-TV Topeka | Kansas Secretary of State | 17 | — | $6,700 | — |
| 2026-10-13 – 2026-10-19 | TV | KSNW Wichita-Hutchinson | Kansas Secretary of State | 7 | — | $5,950 | — |
| 2026-10-13 – 2026-10-19 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Kansas Secretary of State | 14 | — | $4,425 | — |
| 2026-10-13 – 2026-10-19 | TV | KLBY +2 (network) Wichita-Hutchinson | Kansas Secretary of State | 10 | — | $4,100 | $4,100 |
| 2026-10-13 – 2026-10-19 | TV | KSAS-TV +1 (network) Wichita-Hutchinson | Kansas Secretary of State | — | — | $3,761 | — |
| 2026-10-13 – 2026-10-19 | TV | KTKA-TV Topeka | Kansas Secretary of State | 14 | — | $3,215 | — |
| 2026-10-13 – 2026-10-19 | TV | KSNT Topeka | Kansas Secretary of State | 12 | — | $2,705 | — |
| 2026-10-13 – 2026-10-19 | TV | KSCW-DT Wichita-Hutchinson | Kansas Secretary of State | 6 | — | $750 | — |
| 2026-10-13 – 2026-10-19 | Radio | KJLS Wichita-Hutchinson | Kansas Secretary of State | 20 | — | $618 | — |
| 2026-10-13 – 2026-10-19 | Radio | KHAZ Wichita-Hutchinson | Kansas Secretary of State | 10 | — | $396 | — |
| Total | — | — | — | — | |||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.
61% of the audience these spots reach is 55 or older (36% is 65+); early morning carries the most spots (59%); the mix skews women (56%).
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 16 | 59% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 5 | 19% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 4 | 15% | 65+ (33%) |
| Prime access | 7–8 p.m. | 2 | 7% | 65+ (32%) |
From 2 flights with a readable schedule ($9,700 planned); 16 more flights on file with no readable schedule, left out of the shares. Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. The method and its sources ↗
| Media buyer | Polaris Campaigns |
| Media buyer | Polaris |
Outlets: KAAS-TV, KAKE, KBSD-DT, KBSH-DT, KBSL-DT, KHAZ, KJLS, KLBY, KSAS-TV, KSCW-DT, KSNC, KSNG, KSNT, KSNW, KTKA-TV, KUPK, KWCH-DT, WIBW-TV
Markets bought: Topeka, Wichita-Hutchinson · coverage 55% of Kansas voters (ceiling on exposure; analyst market shares)
Pickup since first seen: 7 news/social items (feeds 7) · see them →
| sev | item | posted |
|---|---|---|
| LOW | Ad KSNG (Garden City): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-20 – 2026-10-26) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 14:37 CT seen 10/20 15:20 CT 42m after |
| LOW | Ad KSNC (Great Bend): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 14:22 CT seen 10/20 15:20 CT 58m after |
| LOW | Ad KSNW (Wichita): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-20 – 2026-10-26) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 13:55 CT seen 10/20 16:19 CT 2h 24m after |
| LOW | Ad KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [invoice] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/20 11:12 CT seen 10/20 11:20 CT 7m after |
| LOW | Ad KAKE (Wichita): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [invoice] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/20 11:05 CT seen 10/20 11:20 CT 15m after |
| LOW | Ad KUPK (Garden City): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [invoice] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/20 10:57 CT seen 10/20 11:20 CT 22m after |
| LOW | Ad KBSL-DT (Goodland): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:43 CT seen 10/20 09:22 CT 38m after |
| LOW | Ad KBSH-DT (Hays): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:42 CT seen 10/20 09:22 CT 39m after |
| LOW | Ad KBSD-DT (Ensign/Dodge City): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:41 CT seen 10/20 09:22 CT 40m after |
| LOW | Ad KWCH-DT (Hutchinson/Wichita): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:40 CT seen 10/20 10:20 CT 1h 40m after |
| LOW | Ad KSCW-DT (Wichita): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:38 CT seen 10/20 11:20 CT 2h 41m after |
| LOW | Ad WIBW-TV (Topeka): Secretary of State - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/20 08:37 CT seen 10/20 11:20 CT 2h 42m after |
| LOW | Ad KSAS-TV (Wichita): Jen Day for Kansas - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/19 17:02 CT seen 10/19 17:19 CT 17m after |
| LOW | Ad KSAS-TV (Wichita): Jen Day for Kansas - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/19 16:58 CT seen 10/19 17:19 CT 21m after |
| LOW | Ad KSAS-TV (Wichita): Jen Day for Kansas - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 16:58 CT seen 10/19 17:19 CT 21m after |
| LOW | Ad KSAS-TV (Wichita): Jen Day for Kansas - Jennifer Day [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
posted 10/19 16:57 CT seen 10/19 17:19 CT 21m after |
| LOW | Ad KAAS-TV (Salina): Jen Day for Kansas - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/19 16:47 CT seen 10/19 18:19 CT 1h 32m after |
| LOW | Ad KAAS-TV (Salina): Jen Day for Kansas - Jennifer Day [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
posted 10/19 16:47 CT seen 10/19 18:19 CT 1h 32m after |
| LOW | Ad KAAS-TV (Salina): Jen Day for Kansas - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/19 16:47 CT seen 10/19 18:19 CT 1h 32m after |
| LOW | Ad KAAS-TV (Salina): Jen Day for Kansas - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 16:47 CT seen 10/19 18:19 CT 1h 32m after |
| LOW | Ad KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:23 CT seen 10/19 11:19 CT 56m after |
| LOW | Ad KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:23 CT seen 10/19 11:19 CT 56m after |
| LOW | Ad KUPK (Garden City): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:22 CT seen 10/19 11:19 CT 56m after |
| LOW | Ad KUPK (Garden City): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:22 CT seen 10/19 11:19 CT 56m after |
| LOW | Ad KAKE (Wichita): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:22 CT seen 10/19 11:19 CT 57m after |
| LOW | Ad KAKE (Wichita): JEN DAY FOR KANSAS - Jennifer Day (2026-10-20 – 2026-10-26) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:22 CT seen 10/19 11:19 CT 57m after |
| LOW | Ad KTKA-TV (Topeka): JENNIFER DAY FOR SECRETARY OF STATE - Jennifer Day (2026-10-20 – 2026-10-26) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/26 posted 10/19 10:20 CT seen 10/19 11:19 CT 58m after |
| LOW | Ad KSNT (Topeka): JENNIFER DAY FOR SECRETARY OF STATE - Jennifer Day (2026-10-20 – 2026-10-28) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/20–10/28 posted 10/19 10:14 CT seen 10/19 11:19 CT 64m after |
| LOW | Ad KSNG (Garden City): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-13 – 2026-10-19) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/16 13:52 CT seen 10/16 14:24 CT 31m after |
| LOW | Ad KSNC (Great Bend): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-13 – 2026-10-19) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/15 13:31 CT seen 10/15 16:34 CT 3h 3m after |
| LOW | Ad KSNW (Wichita): Candidate-Secretary of State-KS-Dem-Jennifer Day - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/15 13:19 CT seen 10/15 13:23 CT 4m after |
| HIGH | Ad YouTube: Jennifer Day TV Ad #1 Kansas Secretary of State Oct 10 youtubeKansas Secretary of State by Jennifer Dayre Jennifer Day |
posted 10/13 14:01 CT seen 10/13 22:29 CT 8h 28m after |
| LOW | Ad KSCW-DT (Wichita): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:50 CT seen 10/14 00:23 CT 13h 33m after |
| LOW | Ad WIBW-TV (Topeka): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:47 CT seen 10/14 06:22 CT 19h 34m after |
| LOW | Ad KBSL-DT (Goodland): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:39 CT seen 10/13 11:22 CT 43m after |
| LOW | Ad KBSH-DT (Hays): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:31 CT seen 10/13 11:22 CT 51m after |
| LOW | Ad KBSD-DT (Ensign/Dodge City): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:29 CT seen 10/13 11:22 CT 53m after |
| LOW | Ad KWCH-DT (Hutchinson/Wichita): Secretary of State - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/13 10:20 CT seen 10/13 23:23 CT 13h 3m after |
| LOW | Ad KTKA-TV (Topeka): JENNIFER DAY FOR SECRETARY OF STATE - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 16:04 CT seen 10/12 19:22 CT 3h 18m after |
| LOW | Ad KSNT (Topeka): JENNIFER DAY FOR SECRETARY OF STATE - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 15:49 CT seen 10/12 18:23 CT 2h 33m after |
| LOW | Ad KUPK (Garden City): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:12 CT seen 10/13 08:22 CT 19h 9m after |
| LOW | Ad KUPK (Garden City): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:12 CT seen 10/13 08:22 CT 19h 9m after |
| LOW | Ad KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:09 CT seen 10/13 10:22 CT 21h 13m after |
| LOW | Ad KLBY (Colby): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:09 CT seen 10/13 10:22 CT 21h 13m after |
| LOW | Ad KAKE (Wichita): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) [form] fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:03 CT seen 10/12 17:22 CT 4h 19m after |
| LOW | Ad KAKE (Wichita): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) fccKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 13:03 CT seen 10/12 17:22 CT 4h 19m after |
| LOW | Ad Radio KJLS (Hays): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) radioKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 12:42 CT seen 10/20 09:29 CT 7d after |
| LOW | Ad Radio KHAZ (Hays): JEN DAY FOR KANSAS - Jennifer Day (2026-10-13 – 2026-10-19) radioKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/13–10/19 posted 10/12 12:38 CT seen 10/20 01:22 CT 7d after |
| LOW | News YouTube: Jennifer Day - This Ballot | Jennifer Day youtubeKansas Secretary of State by Jennifer Dayre Jennifer Day |
posted 10/11 15:24 CT seen 10/12 03:21 CT 11h 57m after |
| LOW | Ad Radio KJLS (Hays): JEN DAY FOR KANSAS - Jennifer Day (2026-10-06 – 2026-10-11) radioKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/06–10/11 posted 10/05 16:57 CT seen 10/20 09:29 CT 14d after |
| LOW | Ad Radio KHAZ (Hays): JEN DAY FOR KANSAS - Jennifer Day (2026-10-06 – 2026-10-11) radioKansas Secretary of State by Jennifer Dayre Jennifer Day |
runs 10/06–10/11 posted 10/05 16:56 CT seen 10/20 01:22 CT 14d after |
